California Posters

Table Of Content

• Eiger, Mönch and Jungfrau - Switzerland - Swiss Alps - High quality print - Poster
• Switzerland Sun Catcher, Window Sticker Suncatcher, Swiss Gift Ideas, Bohemian Room Decor
• Swiss Style: The Principles, the Typefaces & the Designers
• Los Angeles Poster / California Poster / Digital Download / Vintage / Printable Wall Art / Minimalist / Photography

The minimal design allows for your content to shine, so pair it with a strong sans serif font and you'll be on trend. A focus on the use of photography was crucial for Swiss Design. The purpose was to communicate information clearly, without persuading the audience through the same methods as commercial advertising. Furthermore, photography is a medium that portrays reality more accurately than illustration. The style of photography in many of the posters was black and white with high tonal contrast. The tonal contrast allowed for text to be placed on top of the photograph to create a sense of depth.

Eiger, Mönch and Jungfrau - Switzerland - Swiss Alps - High quality print - Poster

Then browse through our catalogue of versatile designs and discover our numerous timeless photographs, expressive illustrations, or lively paintings. Swiss designers chose to repeat simple shapes to create structure and highlight certain design elements. Sometimes, these shapes added a sense of depth or broke the grid structure that made designs dynamic. Some may say that the Swiss Style was under-designed, but the reality is that its ideals led many of the design decisions.

Switzerland Sun Catcher, Window Sticker Suncatcher, Swiss Gift Ideas, Bohemian Room Decor

The purpose was to design a sans serif type that was stripped down from unnecessary adornments. Its simple and neutral design influenced future Swiss typography in the 1950s, with typefaces like Helvetica, Folio, and Univers. About 125 miles northeast of Hofmann and Ruder’s School of Design, Max Bill and Otl Aicher opened their own school in Ulm, Germany.

Swiss Style: The Principles, the Typefaces & the Designers

The Swiss developed an early passion for the Sachplakat, or Object Poster, introduced in Germany by Lucien Bernhard in 1905. In 1923 Otto Baumberger completed a uniquely Swiss variant of the object poster for PKZ. The poster was a drawing of a life-size coat with wool fibers, silk lining and PKZ label so realistic that most viewers assumed it was a photograph. In 1934, Peter Birkhauser's PKZ poster of a hyper-realistic button took the sachplakat to its minimalist extreme. Most people are surprised to learn that there are more 20th century poster masterpieces from Switzerland than any other country. Set where you live, what language you speak, and the currency you use.

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One characteristic of the International Typographic Style that's hard to miss is the use of Swiss Typography, specially Akzidenz Grotesk, Folio, Helvetica, and Univers. Serif fonts were deemed too expressive, so sans serif fonts were an unobtrusive font that did the most important job—communicate clearly. The common denominator of these styles is the use of simple geometric shapes and sans serif typography with very unusual placements. The Industrial Revolution had changed the quality of craft work. William Morris, the pioneer of the Arts and Crafts movement that originated in Britain, encouraged the return to craftsmanship.

Play with font sizes and weights to create hierarchy and guide the viewer’s attention. Click here to see more california posters with free shipping included. For us at Posterlounge, it is especially important that you are completely satisfied with your purchase from our online shop for wall art.

Minimalist Color Scheme

Elements from Bauhaus, De Stijl and The New Typography are sprinkled throughout the works of Ersnt Keller, Max Bill, Josef-Müller Brakmann and Armin Hofmann—i.e., the pioneers of Swiss Style. Just a few key words that describe the driving force behind Swiss Style. The 19th century marked the separation of design from fine art, and with it, the birth of grid-based design.

Helvetica Font Type Poster, Matte and Giclee Art Prints. Wall Art, Home Decor, Graphic Art Prints, Study Art Prints

Swiss design usually employs a restricted color palette to maintain its minimalist aesthetic. The colors you choose should not only match but also serve a functional purpose, such as guiding attention or eliciting a specific emotion.

Swiss Style: The Principles, the Typefaces & the Designers - PRINT Magazine

Swiss Style: The Principles, the Typefaces & the Designers.

Posted: Fri, 31 Jan 2020 08:00:00 GMT [source]

Windgate: Herbert Matter's Swiss design - Southwest Times Record

Windgate: Herbert Matter's Swiss design.

Posted: Sat, 04 Jul 2020 07:00:00 GMT [source]

His body of work is very extensive, including posters, exhibitions, stage design, logos, and sign systems. The high modernist style that started developing in Russia, the Netherlands and Germany in the 1920s was an inspiration for Swiss Design. From around 1914 to 1940, design styles like Suprematism and Constructivism, The Bauhaus school, and De Stijl were prominent all over Europe. Russian Suprematism and Constructivism was inspired by the revolution and the socialist era.

Univers was one of these sans serifs that included multiple weights and widths. The use of large type families helped create emphasis, contrast, and hierarchy within a design. Armin Hofmann is one of the main pioneers of the Swiss Style who studied under Ernst Keller. His compositions were simple, to the point, and very graphic. Many of his posters included striking black and white photography with high contrast. He developed a curriculum that is still taught at the School of Design in Basel to this day and was an important designer who brought the Swiss Style to the United States.

This is what gives the posters of the Swiss Style a timeless look that continues to have a strong impact amongst audiences. His work featured geometric elements, especially in his music posters. This specific series focuses on the feeling of the music, and he used visual graphics to translate music through rhythm, repetition and scale. His compositions very much adhered to the grid to organize elements and to make it easier for the audience to read the message. Müller-Brockmann's work is dynamic and asymmetrical, even though it's constructed on a rigid grid.

The ultimate goal of Swiss style poster design is to communicate effectively without unnecessary embellishments. Use icons, shapes, and other geometric elements sparingly but purposefully. Your poster should be able to convey its message as quickly and efficiently as possible, even from a distance. In Swiss design, typography isn't just a way to present text; it's a design element in itself. Stick to clean, sans-serif fonts like Helvetica or Akzidenz-Grotesk. The focus should be on readability and conveying the message as straightforwardly as possible.

It’s also home to a whole host of one-of-a-kind items made with love and extraordinary care. While many of the items on Etsy are handmade, you’ll also find craft supplies, digital items, and more. Another Post-Modern direction was taken by the Zurich design team of Siegfried Odermatt and Rosmarie Tissi. Less revolutionary in spirit than Weingart, they chose to bend rules rather than break them.